Branded male : marketing to men

Author(s)

• Tungate, Mark

Bibliographic Information

Branded male : marketing to men

Mark Tungate

Kogan Page, 2008

Note

Includes bibliographical references (p. [222]-223) and index

Details

• NCID: BA88160650
• ISBN:
  • 9780749450113
• LCCN: 2007047299
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Philadelphia
• Pages/Volumes: ix, 228 p., [16] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415.1255
  • DC22 : 658.80081
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Male consumers
  • LCSH : Target marketing