Analysis for marketing planning
著者
書誌事項
Analysis for marketing planning
McGraw-Hill/Irwin, c2008
7th ed
大学図書館所蔵 件 / 全3件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
目次
Chapter 1 OverviewChapter 2 Defining the Competitive SetChapter 3 Industry AnalysisChapter 4 Competitor AnalysisChapter 5 Customer AnalysisChapter 6 Market Potential and Sales ForecastingChapter 7 Developing Product Strategy
「Nielsen BookData」 より
