Analysis for marketing planning

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

McGraw-Hill/Irwin, c2008

7th ed

Note

Includes bibliographical references and index

Details

• NCID: BA88175443
• ISBN:
  • 9780073529844
• LCCN: 2007040349
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 299 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- United States -- Management