Marketing research : within a changing information environment

Author(s)

• Hair, Joseph F.
• Bush, Robert P.
• Ortinau, David J.

Bibliographic Information

Marketing research : within a changing information environment

Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2006

3rd ed

Note

Includes indexes

Details

• NCID: BA88177008
• ISBN:
  • 0072830875
• LCCN: 2004061113
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvii, 700 p
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA34788937