Business marketing : connecting strategy, relationships, and learning

Author(s)

• Dwyer, F. Robert
• Tanner, John F.

Bibliographic Information

Business marketing : connecting strategy, relationships, and learning

F. Robert Dwyer, John F. Tanner, Jr

McGraw-Hill/Irwin, c2009

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA8817737X
• ISBN:
  • 9780073529905
• LCCN: 2007049241
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxv, 678 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing