Perspectives on localization
Author(s)
Bibliographic Information
Perspectives on localization
（American Translators Association scholarly monograph series, v. 13）
John Benjamins Publishing, c2006
- : Eur. : hb
- : USA : hb
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Note
Includes bibliographical references (p. [343]-345) and index
Contents of Works
- Quantifying the return on localization investment / Donald A. DePalma
- GMS technology making the localization business case / Clove Lynch
- Localization cost / Carla DiFranco
- Quality in the real world / Scott Bass
- Putting the cart behind the horse: rethinking localization quality management / Keiran J. Dunne
- Issues in localizing computer games / Frank Dietz
- Localizing MMORPGs / Eric Heimburg
- A practical case for managing source-language terminology / Robin Lombard
- Terminology workflow in the localization process / Barbara Inge Karsch
- A discipline coming of age in the digital age / Debbie Folaron
- Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information / Arle Lommel
- The creation and application of language industry standards / Sue Ellen Wright
- Melding paradigms: meeting the needs of international customers through localization and user-centered design / Susan M. Dray and David A. Siegel
- Corpus enhancement and computer-assisted localization and translation / Gregory M. Shreve
Description and Table of Contents
Description
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:
Return on investment and the localization business case
Localization cost drivers and cost-containment strategies
Localization quality and customer-focused quality management
Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
Using a meta-language to facilitate accurate translation of disembodied content
The case for managing source-language terminology
Terminology management in the localization process
Reconciling industry needs and academic objectives in localization education
Localization standards and the commoditization of linguistic information
The creation and application of language industry standards
Rethinking customer-focused localization through user-centered design
Moving from
translation reuse to language reuse
Table of Contents
- 1. Introduction: A Copernican revolution (by Dunne, Keiran J.)
- 2. 1. The localization business case
- 3. Quantifying the return on localization investment (by DePalma, Donald A.)
- 4. GMS technology making the localization business case (by Lynch, Clove)
- 5. Localization Cost (by DiFranco, Carla)
- 6. 2. Localization quality
- 7. Quality in the real world (by Bass, Scott)
- 8. Putting the cart behind the horse: Rethinking localization quality management (by Dunne, Keiran J.)
- 9. 3. Game localization
- 10. Issues in localizing computer games (by Dietz, Frank)
- 11. Localizing MMORPGs (by Heimburg, Eric)
- 12. 4. Terminology management
- 13. A practical case for managing source-language terminology (by Lombard, Robin)
- 14. Terminology workflow in the localization process (by Karsch, Barbara Inge)
- 15. 5. Localization education
- 16. A discipline coming of age in the digital age (by Folaron, Deborah A.)
- 17. 6. Localization standards
- 18. Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information (by Lommel, Arle)
- 19. The creation and application of language industry standards (by Wright, Sue Ellen)
- 20. 7. Rethinking the paradigm
- 21. Melding paradigms: Meeting the needs of international customers through localization and user-centered design (by Dray, Susan M.)
- 22. Corpus enhancement and computer-assisted localization and translation (by Shreve, Gregory M.)
- 23. Appendix: Localization-related standards and standards bodies
- 24. Suggestions for further reading
- 25. Contributors
- 26. Index
by "Nielsen BookData"
