The marketing mavens

Author(s)

• Capon, Noel

Bibliographic Information

The marketing mavens

Noel Capon

Crown Business, c2007

Note

Includes bibliographical references (p. [289]-293) and index

Details

• NCID: BA88191745
• ISBN:
  • 9780307354099
• LCCN: 2006101945
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 307 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.55
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations
  • LCSH : Marketing -- Management