Creating and managing superior customer value

著者

• Woodside, Arch G.
• Golfetto, Francesca
• Gibbert, Michael

書誌事項

Creating and managing superior customer value

edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert

（Advances in business marketing and purchasing, v. 14）

Emerald JAI, 2008

• NII書誌ID(NCID): BA88203764
• ISBN:
  • 9781848551725
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Bingley, UK
• ページ数/冊数: ix, 477 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Customer relations -- Management
  • LCSH : Relationship marketing
• 親書誌ID:
  • BA20036241