Chinese multinationals
Author(s)
Bibliographic Information
Chinese multinationals
World Scientific Publishing, c2009
- : [hard]
- : pbk
- Other Title
-
跨国企业
Available at / 25 libraries
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Library, Institute of Developing Economies, Japan External Trade Organization図
: pbkAECC||658.114||C2416897340
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Note
"Foreword by Liu Chuanzhi."
Includes bibliographical references (p. 257-258) and index
Description and Table of Contents
Description
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Table of Contents
- Corporate Strategies of Chinese Multinationals
- China's A"Go GlobalA" Policy
- China's Outward Foreign Direct Investment
- The Internationalization Process of Chinese Multinationals
- International Marketing Strategies of Chinese Multinationals
- Technology-Based Competition and Chinese Multinationals
- Innovation and Knowledge Transfer in Chinese Multinationals
- Corporate Culture and Organization of Chinese Multinationals
- Chinese Multinationals and Global Value Chains Alliances, Joint Ventures, and Chinese Multinationals.
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