Chinese multinationals
著者
書誌事項
Chinese multinationals
World Scientific Publishing, c2009
- : [hard]
- : pbk
- タイトル別名
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跨国企业
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注記
"Foreword by Liu Chuanzhi."
Includes bibliographical references (p. 257-258) and index
内容説明・目次
内容説明
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
目次
- Corporate Strategies of Chinese Multinationals
- China's A"Go GlobalA" Policy
- China's Outward Foreign Direct Investment
- The Internationalization Process of Chinese Multinationals
- International Marketing Strategies of Chinese Multinationals
- Technology-Based Competition and Chinese Multinationals
- Innovation and Knowledge Transfer in Chinese Multinationals
- Corporate Culture and Organization of Chinese Multinationals
- Chinese Multinationals and Global Value Chains Alliances, Joint Ventures, and Chinese Multinationals.
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