Market entry in Japan : theory and management in a turbulent era
著者
書誌事項
Market entry in Japan : theory and management in a turbulent era
Palgrave Macmillan, 2008
- : hardback
大学図書館所蔵 件 / 全18件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 131-155) and index
内容説明・目次
内容説明
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
目次
Introduction Japan: An Island Kingdom with Many Different Facets Society in the 21st century Japanese Management The Japanese Market: The Dynamics, the Potential, the Perspectives Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan From the Theory to the Practice: The World of Business in Japan Bibliography Index
「Nielsen BookData」 より
