Market entry in Japan : theory and management in a turbulent era
Author(s)
Bibliographic Information
Market entry in Japan : theory and management in a turbulent era
Palgrave Macmillan, 2008
- : hardback
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Note
Includes bibliographical references (p. 131-155) and index
Description and Table of Contents
Description
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Table of Contents
Introduction Japan: An Island Kingdom with Many Different Facets Society in the 21st century Japanese Management The Japanese Market: The Dynamics, the Potential, the Perspectives Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan From the Theory to the Practice: The World of Business in Japan Bibliography Index
by "Nielsen BookData"