Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

著者

• Gamble, Paul R.

書誌事項

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

Paul R. Gamble ... [et al.]

Kogan Page, 2007, c2005

• : pbk

注記

Originally published: 2005

Includes bibliographical references (p. 300-303) and index

内容説明・目次

内容説明

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue. Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA88255994
• ISBN:
  • 9780749449803
• LCCN: 2007008627
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; Philadelphia
• ページ数/冊数: xii, 308 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC22 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Product management