Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

書誌事項

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

Paul R. Gamble ... [et al.]

Kogan Page, 2007, c2005

  • : pbk

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注記

Originally published: 2005

Includes bibliographical references (p. 300-303) and index

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