Measuring and managing brands

Author(s)

• Elliott, Richard H.

Bibliographic Information

Measuring and managing brands

（Critical perspectives on business and management, . Brands and brand management / edited by Richard Elliott ; v. 2）

Routledge, 2009

Note

ISBN for subseries (4 v. set): 9780415433242 (ISBN 13), 041543324X (ISBN 10)

Includes bibliographical references

Details

• NCID: BA8830466X
• ISBN:
  • 9780415433266
• LCCN: 2008019514
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 417 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA47093111