Measuring and managing brands
Author(s)
Bibliographic Information
Measuring and managing brands
(Critical perspectives on business and management, . Brands and brand management / edited by Richard Elliott ; v. 2)
Routledge, 2009
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Note
ISBN for subseries (4 v. set): 9780415433242 (ISBN 13), 041543324X (ISBN 10)
Includes bibliographical references