Services marketing : people, technology, strategy

Author(s)

• Lovelock, Christopher H.
• Wirtz, Jochen

Bibliographic Information

Services marketing : people, technology, strategy

Christopher Lovelock, Jochen Wirtz

（Pearson international edition）

Pearson/Prentice Hall, c2007

6th ed

Note

Includes bibliographical references and index

Details

• NCID: BA8834364X
• ISBN:
  • 0132056763
• LCCN: 2006024219
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xx, 648 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services -- Marketing
• Parent Bibliography ID:
  • BA82923680