Graphic design solutions
著者
書誌事項
Graphic design solutions
Thomson Delmar Learning, c2006
3rd ed
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注記
Includes bibliographical references (p. 387-390) and index
内容説明・目次
内容説明
Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.
目次
PART I. HISTORY & FUNDAMENTALS Preface: Historical Timeline (1893-present) A Brief Historical Visual Outline of graphic design and advertising history Article on history by Steven Brower, Principal, Steven Brower Design Chapter 1. Introduction Chapter 2. Overview of Graphic Design Chapter 3. Graphic Design Fundamentals Chapter 4. Typography Chapter 5. Layout PART II. APPLICATIONS Chapter 6. Logos / Symbols / Pictograms Chapter 7. Visual Identity and Branding Chapter 8. Posters Chapter 9. Book Jackets & Magazine covers Chapter 10. Packaging/Audio Packaging (CD covers) Chapter 11. Advertising Chapter 12. Unconventional Advertising Chapter 13. Annual Reports Chapter 14. Web Design PART III. CAREERS Chapter 15. The Portfolio & Job Search Glossary of Terms Bibliography Index
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