Business in action : with real-time updates

著者

書誌事項

Business in action : with real-time updates

Courtland L. Bovée, John V. Thill

Pearson Prentice Hall, c2008

4th ed., Pearson international ed

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注記

Previous ed.: c2006

Includes bibliographical references (p. 405-426) and indexes

内容説明・目次

内容説明

For courses in Introduction to Business. Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.

目次

Prologue: Planning Your Business Career Part I. Developing a business mindset 1. The Fundamentals of Business and Economics 2. Ethics and Corporate Social Responsibility 3. The Global Marketplace 4. Business Systems Part II. Organizing the business enterprise 5. Business Structures 6. Small Business and Entrepreneurship Part III. Managing for profitability 7. Accounting and Financial Management 8. Banking and Securities Part IV. Creating and satisfying customers 9. Marketing Concepts and Strategies 10. Products and Pricing 11. Distribution and Customer Communication Part V. Leading and supporting employees 12. Management Functions and Skills 13. Organization, Teamwork, and Motivation 14. Human Resources Appendices A. The U.S. Legal System and Business Law B. Personal Finance: Getting Set for Life

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詳細情報

  • NII書誌ID(NCID)
    BA88399870
  • ISBN
    • 9780132082693
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    xliv, 456 p.
  • 大きさ
    28 cm
  • 分類
  • 件名
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