Business in action : with real-time updates
著者
書誌事項
Business in action : with real-time updates
Pearson Prentice Hall, c2008
4th ed., Pearson international ed
大学図書館所蔵 全1件
注記
Previous ed.: c2006
Includes bibliographical references (p. 405-426) and indexes
内容説明・目次
内容説明
For courses in Introduction to Business.
Business in Action, 4/e takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways.
目次
Prologue: Planning Your Business Career
Part I. Developing a business mindset
1. The Fundamentals of Business and Economics
2. Ethics and Corporate Social Responsibility
3. The Global Marketplace
4. Business Systems
Part II. Organizing the business enterprise
5. Business Structures
6. Small Business and Entrepreneurship
Part III. Managing for profitability
7. Accounting and Financial Management
8. Banking and Securities
Part IV. Creating and satisfying customers
9. Marketing Concepts and Strategies
10. Products and Pricing
11. Distribution and Customer Communication
Part V. Leading and supporting employees
12. Management Functions and Skills
13. Organization, Teamwork, and Motivation
14. Human Resources
Appendices
A. The U.S. Legal System and Business Law
B. Personal Finance: Getting Set for Life
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