As communication and culture : the essential introduction
著者
書誌事項
As communication and culture : the essential introduction
（The essentials series）
Routledge, 2008
3rd ed
大学図書館所蔵 件 / 全3件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.
Areas covered include:
an introduction to communication and culture
cultural and communication codes
semiotics, communication process and models
the individual and contemporary culture
cultural contexts and practices
how to do the coursework
how to do the exam
examples from advertising, fashion, music, magazines, body language, film and more.
AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.
目次
- Section A: Introducing Communication and Culure. Section B: Codes. Section C: Identity and the Self. Section D: Toolkits
- The Process and Semiotic Approaches. Section E: Practical Analysis and Case Studies. Section F: The Individual and Contemoporary Culture. Section G: Cultural Context and Practices. Section H: Doing the Coursework. Section I: Passing Exams. Glossary
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