Developmental challenges in marketing research

著者

• Birks, David F.
• Macer, Tim

書誌事項

Developmental challenges in marketing research

edited by David F. Birks and Tim Macer

（Critical perspectives on business and management, . Marketing research ; v. 4）

Routledge, 2009

注記

Includes bibliographical references and index

Set ISBN for "Marketing research": 9780415449120, 041544912X

内容説明・目次

内容説明

Part of the 'Critical Perspectives on Business and Management' series, this is one book in a four-volume collection of cutting-edge and canonical research on marketing research.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA88437608
• ISBN:
  • 9780415449168
• LCCN: 2008026897
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xi, 582 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• 件名:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Methodology
• 親書誌ID:
  • BA47093111