Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987
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Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987
（Transcript proceedings, . An ARF Key Issues Workshop）
The Advertising Research Foundation, c1987
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Fourth Annual Advertising Research Foundation Copy Research Workshop
Fourth Annual Copy Research Workshop
Broadening the horizons of copy research : transcript proceedings
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