Beautiful corporations : corporate style in action
Author(s)
Bibliographic Information
Beautiful corporations : corporate style in action
Financial Times Prentice Hall, 2000
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Note
Includes bibliographical references (p. 124-125) and index
Description and Table of Contents
Description
"Paul Dickinson rightly points out that business has overtaken politics as the primary force in society, which means consumers are 'voting' every time they flex their spending muscle, and that in turn makes the vigilante consumer into a powerful organism, capable, as we have seen, of humbling even the likes of Shell and Monsanto."- Anita Roddick, Chairperson,The Body Shop International plc
by "Nielsen BookData"
