International marketing

Author(s)

• Cateora, Philip R.
• Gilly, Mary C.
• Graham, John L.

Bibliographic Information

International marketing

Philip R. Cateora, Mary C. Gilly, John L. Graham

McGraw-Hill Irwin, c2009

14th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA8848837X
• ISBN:
  • 9780073380988
• LCCN: 2008036578
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxxi, 711 p.
• Size: 29 cm
• Classification:
  • LCC : HF1416
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises