International marketing
著者
書誌事項
International marketing
McGraw-Hill Irwin, c2009
14th ed
大学図書館所蔵 件 / 全13件
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注記
Includes bibliographical references and indexes
内容説明・目次
目次
Part One:An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part Two: The Cultural Environment of Global Markets 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. The Political Environment: A Critical Concern 7. The International Legal Environment: Playing by the Rules Part Three: Assessing Global Market Opportunities 8. Developing a Global Vision through Marketing Research 9. Emerging Markets 10. Multinational Market Regions and Market Groups Part Four: Developing Global Marketing Strategies 11. Global Marketing Management: Planning and Organization 12. Products and Services for Consumers 13. Products and Services for Businesses 14. International Marketing Channels 15. Exporting and Logistics: Special Issues for Business 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International Markets Part Five: Implementing Global Marketing Strategies 19. Negotiating with International Customers, Partners, and Regulators Part Six: Supplementary Material THE COUNTRY NOTEBOOK--A Guide for Developing a Marketing Plan CASES
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