Marketing communications in tourism and hospitality : concepts, strategies and cases

Author(s)

• McCabe, Scott

Bibliographic Information

Marketing communications in tourism and hospitality : concepts, strategies and cases

Scott McCabe

（The hospitality, leisure and tourism series）

Elsevier/Butterworth-Heinemann, 2009

Other Title

Marketing communications in tourism & hospitality : concepts, strategies and cases

Note

Includes bibliographical references and index

Details

• NCID: BA88534400
• ISBN:
  • 9780750682770
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Tokyo
• Pages/Volumes: xx, 300 p.
• Size: 25 cm
• Classification:
  • LCC : TX911.3.M3
• Subject Headings:
  • LCSH : Tourism -- Marketing
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Communication in marketing
  • LCSH : Tourism -- Marketing -- Case Studies
  • LCSH : Hospitality industry -- Marketing -- Case Studies
  • LCSH : Communication in marketing -- Case Studies
• Parent Bibliography ID:
  • BA47921315