Brands : law, practice and precedents
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Bibliographic Information
Brands : law, practice and precedents
Jordans, c2008
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Includes index
Description and Table of Contents
Description
Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place, and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With detailed precedents each with full explanatory material Brands: Law, Practice and Precedents is a highly practical and unique publication. The detailed precedents, each with full explanatory material are: * Co-existence Agreement * Design Commission Agreement * Endorsement Agreement * Copyright/ Design Right Assignment * Trade Mark Assignment * Consultancy Agreement * Merchandising Agreement * PR/ Advertising Relationship Agreement Includes CD-ROM containing the precedents
by "Nielsen BookData"
