Handbook on brand and experience management

Author(s)

• Schmitt, Bernd H.
• Rogers, David L.

Bibliographic Information

Handbook on brand and experience management

edited by Bernd H. Schmitt and David L. Rogers

E. Elgar, c2008

Note

Includes bibliographical references and index

Details

• NCID: BA8866274X
• ISBN:
  • 9781847200075
• LCCN: 2008937107
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: x, 315 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Branding (Marketing)