Consumer behavior and advertising involvement : selected works of Herbert E. Krugman

Author(s)

• Krugman, Edward P.

Bibliographic Information

Consumer behavior and advertising involvement : selected works of Herbert E. Krugman

Edward P. Krugman

（Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor）

Routledge/Taylor & Francis, c2008

Note

Includes bibliographical references and index

Details

• NCID: BA88704941
• ISBN:
  • 9780805857887
• LCCN: 2008009298
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 344 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.8/342
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BA65585537