Consumer behavior and advertising involvement : selected works of Herbert E. Krugman

著者

• Krugman, Edward P.

書誌事項

Consumer behavior and advertising involvement : selected works of Herbert E. Krugman

Edward P. Krugman

（Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor）

Routledge/Taylor & Francis, c2008

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA88704941
• ISBN:
  • 9780805857887
• LCCN: 2008009298
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 344 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 658.8/342
• 件名:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumer behavior
• 親書誌ID:
  • BA65585537