Marketing communications : contexts, contents and strategies

Author(s)

• Fill, Chris

Bibliographic Information

Marketing communications : contexts, contents and strategies

Chris Fill

Prentice Hall, 1999

2nd ed

Note

Previous ed.: 1995

Includes bibliographical references and indexes

Details

• NCID: BA8871693X
• ISBN:
  • 0130102296
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiii, 656 p., [8] p. of plates
• Size: 25 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing channels
  • LCSH : Sales promotion