An investigation of promotion strategies for marketing the athletic program at selected Division I colleges and universities

著者
    • Kennedy, Mary C.
書誌事項

An investigation of promotion strategies for marketing the athletic program at selected Division I colleges and universities

by Mary C. Kennedy

Microform Publications, College of Human Development and Rerformance, University of Oregon, 1985]

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注記

***記述は遡及データをもとにした流用入力である

Thesis (M.S.)--Pennsylvania State University, 1984

Includes bibliographical references (leaves 59-60)

Order no.: UO-85-405

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