Contemporary thoughts on corporate branding and corporate identity management

Author(s)

• Melewar, T. C.
• Karaosmanoğlu, Elif

Bibliographic Information

Contemporary thoughts on corporate branding and corporate identity management

edited by T.C. Melewar, Elif Karaosmanoğlu

Palgrave Macmillan, 2008

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BA88769335
• ISBN:
  • 9780230543140
• LCCN: 2008015911
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xii, 230 p.
• Size: 23 cm
• Classification:
  • LCC : HD59.2
  • DC22 : 659.2
• Subject Headings:
  • LCSH : Corporate identity
  • LCSH : Corporate image
  • LCSH : Branding (Marketing)