Global innovation management : a strategic approach
Author(s)
Bibliographic Information
Global innovation management : a strategic approach
Palgrave Macmillan, 2008
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return. It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/westland/index.asp
Table of Contents
Preface Innovation, Globalization and Commoditization PART 1: OPPORTUNITIES Understanding Innovation Assessing the Potential of an Innovation Business Models PART 2: OPERATIONS Assessing and Managing Capabilities Service Innovations Protecting Your Innovations PART 3: MARKETS Developing an Entrance Strategy Industry Trends and Scale Financing, Venture Capital and ROI PART 4: SOCIETY Understanding and Managing Creative People Society and Innovation
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