Services marketing : text and cases

Author(s)

• Baron, Steve
• Harris, Kim
• Hilton, Toni

Bibliographic Information

Services marketing : text and cases

Steve Baron, Kim Harris, Toni Hilton

Palgrave Macmillan, 2009

3rd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA88843970
• ISBN:
  • 9780230520936
• LCCN: 2008046589
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvii, 358 p.
• Size: 25 cm
• Classification:
  • LCC : HD9980.5
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Service industries -- Marketing -- Case studies