Marketing research : concepts, practices, and cases
著者
書誌事項
Marketing research : concepts, practices, and cases
（Oxford higher education）
Oxford University Press, 2006
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
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