Marketing research : concepts, practices, and cases

Author(s)

• Easwaran, Sunanda
• Singh, Sharmila J.

Bibliographic Information

Marketing research : concepts, practices, and cases

Sunanda Easwaran, Sharmila J. Singh

（Oxford higher education）

Oxford University Press, 2006

• : pbk

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.

by "Nielsen BookData"

Details

• NCID: BA88948684
• ISBN:
  • 9780195676969
• LCCN: 2007274094
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; New York
• Pages/Volumes: x, 605 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Case studies
• Parent Bibliography ID:
  • BA84375928