The internationalisation of mobile telecommunications : strategic challenges in a global market
著者
書誌事項
The internationalisation of mobile telecommunications : strategic challenges in a global market
Edward Elgar, c2008
大学図書館所蔵 全10件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten-year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative.
Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies.
This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.
目次
Contents: Preface 1. The Restructuring of the TMT Sector: A Ten-year Perspective 2. Mobile Technology: From 1G to 4G 3. Structural and Strategic Adjustment in Asia-Pacific Mobile Telecommunications 4. Structural and Strategic Adjustment in African Mobile Telecommunications 5. Structural and Strategic Adjustment in European Mobile Telecommunications 6. Structural and Strategic Adjustment in Latin American Mobile Telecommunications 7. Domestic Structural and Strategic Adjustment in the USA 8. International Structural Adjustment: The Case of the Baby Bells 9. Internationalisation as of End-2007 10. Dominant Operators in International Mobile Telecommunications: An Empirical Analysis Index
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