The complete guide to Google advertising : including tips, tricks, & strategies to create a winning advertising plan

著者

    • Brown, Bruce C. (Bruce Cameron)

書誌事項

The complete guide to Google advertising : including tips, tricks, & strategies to create a winning advertising plan

by Bruce C. Brown

Atlantic Pub., c2007

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注記

Includes index

内容説明・目次

内容説明

This book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google -- without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

目次

  • Introduction
  • History of Google & online advertising
  • Developing an online marketing plan
  • How to generate web site traffic with & without Google
  • Introduction to play-per-click advertising
  • Using Google Adwords
  • How to choose effective keywords & key phrases
  • Increase profits with Google Adsense
  • How to identify & combat pay-per-click fraud
  • Optimise your web site for search engines
  • Google base & Froogle
  • Summary
  • Google pay-per-click marketing & SEO case studies
  • Hints, tips & advice from the experts who do it everyday
  • Recommended Google & SEO library
  • Glossary
  • Index.

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