Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message

Author(s)

• Kolb, Bonita M.

Bibliographic Information

Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message

Bonita Kolb

Butterworth-Heinemann, c2008

1st ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA88995593
• ISBN:
  • 9780750687607
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam
• Pages/Volumes: x, 276 p
• Size: 25 cm
• Classification:
  • DC22 : 658.83
• Subject Headings:
  • LCSH : Nonprofit organizations -- Marketing
  • LCSH : Nonprofit organizations -- Research -- Methodology
  • LCSH : Marketing research