Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message

書誌事項

Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message

Bonita Kolb

Butterworth-Heinemann, c2008

1st ed

  • : pbk

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注記

Includes bibliographical references and index

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