International management : culture, strategy, and behavior
著者
書誌事項
International management : culture, strategy, and behavior
（McGraw-Hill higher education）
McGraw-Hill/Irwin, c2009
7th ed., international ed
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注記
Includes bibliographical references (p. 568-571) and index
"This International Student Edition is for use outside of the U.S." --Cover
内容説明・目次
目次
Environmental Foundation 1. Globalization and International Linkages 2. The Political, Legal, and Technological Environment 3. Ethics and Social Responsibility Colgate's Distasteful Toothpaste Advertising or Free Speech? The Case of Nike and Human Rights Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic The Role of Culture 4. The Meanings and Dimensions of Culture 5. Managing Across Cultures 6. Organizational Cultures and Diversity 7. Cross-Cultural Communication and Negotiation Cross-Cultural Conflicts in the Corning-Vitro Joint Venture Coca-Cola in India Euro Disneyland Beyond Tokyo: Disney's Other Experiences in Asia Wal-Mart's Japan Strategy International Strategic Management 8. Strategy Formulation and Implementation 9. Entry Strategies and Organizational Structures 10. Managing Political Risk, Government Relations, and Alliances 11. Management Decision and Control Microsoft Opens the Gates to China: Microsoft's Patent, Piracy, and Political Challenges in China The Last Rajah: Ratan Tata and Tata's Global Expansion The HP-Compaq Merger and Its Global Implications Can the Budget Airline Model Succeed in Asia? The Story of AirAsia Organizational Behavior and Human Resource Management 12. Motivation Across Cultures 13. Leadership Across Cultures 14. Human Resource Selection and Development Across Cultures A Copy Shop Goes Global The Road to Hell HSBC in China Chiquita's Global Turnaround Skill-Building and Experential Exercises Personal Skill Building Exercises 1. The Culture Quiz 2. Using Gung Ho to Understand Cultural Differences 3. When in Bogota... 4. The International Cola Alliances 5. Who to Hire? In-Class Simulations 1. "Frankenfoods" or Rice Bowl for the World: The U.S. - EU Dispute over Trade in Genetically Modified Organisms 2. Cross-Cultural Conflicts in the Corning-Vitro Joint Venture
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