The strategic planning workbook
著者
書誌事項
The strategic planning workbook
（The Sunday times business enterprise guide）
Kogan Page, 2006
2nd ed
- : pbk
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注記
Includes index
内容説明・目次
内容説明
The Strategic Planning Workbook is a practical guide that any manager can pick up and immediately use to implement a strategic plan. Now in its second edition, it has been fully updated and includes new material on crafting mission, vision and value. It continues to provide the concepts needed to perform the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans.
Refreshingly free of all the usual grand business models peddled by consultants and academics, this workbook will not intimidate those who shrink in horror at the mention of strategic planning! In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding the reader through the four key stages involved in startegic planning:
Strategic thinking (insight)
Collecting the right data (information)
Making the right decisions (imperatives)
Making the difference (implementation)
目次
- Strategic thinking
- Understanding the startegic context
- Understanding your business
- Decision making
- Action planning
- Putting it in writing
- Implementation
- Tricks and traps
- Worksheets.
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