Strategic management : a dynamic perspective : concepts and cases

著者

    • Carpenter, Mason A.
    • Sanders, Wm. Gerard

書誌事項

Strategic management : a dynamic perspective : concepts and cases

Mason A. Carpenter, Wm. Gerard Sanders

(Pearson international edition)

Pearson/Prentice Hall, c2009

2nd ed

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注記

"Pearson Education International"

Includes bibliographical references and index

内容説明・目次

内容説明

This is the book that enables readers to TRANSFER conceptual LEARNING to strategic application in their professional lives.

目次

Brief Contents PART ONE STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES 1 Introducing Strategic Management 2 2 Leading Strategically Through Effective Vision and Mission 26 PART TWO THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY 3 Examining the Internal Environment: Resources, Capabilities, and Activities 60 4 Exploring the External Environment: Macro and Industry Dynamics 86 PART THREE BUSINESS, CORPORATE, AND GLOBAL STRATEGIES 5 Creating Business Strategies 122 6 Crafting Business Strategy for Dynamic Contexts 150 7 Developing Corporate Strategy 184 8 Looking at International Strategies 212 PART FOUR STRATEGY VEHICLES FOR NEW DIRECTIONS 9 Understanding Alliances and Cooperative Strategies 246 10 Studying Mergers and Acquisitions 274 PART FIVE IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE IN DYNAMIC CONTEXTS 11 Employing Strategy Implementation Levers 302 12 Considering New Ventures and Corporate Renewal 336 13 Corporate Governance in the Twenty-First Century 366 PART SIX CASE STUDIES: PULLING IT ALL TOGETHER 1 Kmart-Fall of a Retailing Giant 402 2 Charlotte Beers at Ogilvy & Mather Worldwide (A) 412 3 Trilogy Farm (A) 426 4 The Formula One Constructors 433 5 Prince Edward Island Preserve Co. 443 6 Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance 454 7 The Chinese Fireworks Industry 476

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詳細情報

  • NII書誌ID(NCID)
    BA89080513
  • ISBN
    • 9780135009345
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River
  • ページ数/冊数
    885 p., 1 folded leaf of plates
  • 大きさ
    26 cm
  • 分類
  • 件名
  • 親書誌ID
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