The age curve : how to profit from the coming demographic storm

著者

• Gronbach, Kenneth W.
• American Management Association

書誌事項

The age curve : how to profit from the coming demographic storm

Kenneth W. Gronbach

American Management Association, c2008

注記

Includes index

内容説明・目次

内容説明

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money. In "The Age Curve", marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, "The Age Curve" will change the way companies look at their customers and how they court them.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA8912519X
• ISBN:
  • 9780814401811
• LCCN: 2008014101
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvii, 268 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.127
  • DC22 : 658.8/343
• 件名:
  • LCSH : Target marketing -- United States
  • LCSH : Consumer behavior -- United States
  • LCSH : Marketing research -- United States
  • LCSH : Demography -- United States