Breakthrough marketing plans : how to stop wasting time and start driving growth
著者
書誌事項
Breakthrough marketing plans : how to stop wasting time and start driving growth
Palgrave Macmillan, 2008
- : hard
- : paper
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注記
Includes bibliographical references (p. [163]-166) and index
内容説明・目次
- 巻冊次
-
: hard ISBN 9780230607569
内容説明
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
目次
Introduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements
- 巻冊次
-
: paper ISBN 9780230607576
内容説明
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
目次
Introduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements
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