Breakthrough marketing plans : how to stop wasting time and start driving growth

書誌事項

Breakthrough marketing plans : how to stop wasting time and start driving growth

Tim Calkins

Palgrave Macmillan, 2008

  • : hard
  • : paper

大学図書館所蔵 件 / 7

この図書・雑誌をさがす

注記

Includes bibliographical references (p. [163]-166) and index

内容説明・目次

巻冊次

: hard ISBN 9780230607569

内容説明

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.

目次

Introduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements
巻冊次

: paper ISBN 9780230607576

内容説明

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.

目次

Introduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA89125553
  • ISBN
    • 9780230607569
    • 9780230607576
  • LCCN
    2008001590
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York, NY
  • ページ数/冊数
    xi, 172 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
ページトップへ