Breakthrough marketing plans : how to stop wasting time and start driving growth

Author(s)

• Calkins, Tim

Bibliographic Information

Breakthrough marketing plans : how to stop wasting time and start driving growth

Tim Calkins

Palgrave Macmillan, 2008

• : hard
• : paper

Note

Includes bibliographical references (p. [163]-166) and index

Details

• NCID: BA89125553
• ISBN:
  • 9780230607569
  • 9780230607576
• LCCN: 2008001590
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xi, 172 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Planning