Business and administrative communication
著者
書誌事項
Business and administrative communication
McGraw-Hill, c2008
8th ed
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注記
Includes indexes
内容説明・目次
内容説明
This Eighth Edition of "Business and Administrative Communication" by Donna Kienzler and Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented in the classroom and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings - InSites, Grademax, Manager's Hotseat for Business Communication - round out the learning experience with Business and Administrative Communication.
目次
Part One: The Building Blocks of Effective Messages 1 Business Communication, Management, and Success 2 Adapting Your Message to Your Audience 3 Building Goodwill 4 Making Your Writing Easy to Read 5 Planning, Composing, and Revising 6 Designing Documents, Data Displays, and Visuals Part Two: Job Hunting 7 Resumes 8 Job Application Letters 9 Job Interviews, Follow-Up Messages, Job Offers, and First Jobs Part Three: Basic Business Messages 10 Informative and Positive Messages 11 Negative Messages 12 Persuasive and Sales Messages Part Four: Interpersonal Communication 13 Communicating across Cultures 14 Working and Writing in Groups Part Five: Reports 15 Planning, Proposing, and Researching Reports 16 Analyzing Information and Writing Reports 17 Making Oral Presentations Appendices A Formats for Letters, Memos, and E-Mail Messages B Writing Correctly C Video Cases to Accompany Manager's Hot Seat
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