Tourism : principles and practice
著者
書誌事項
Tourism : principles and practice
Financial Times Prentice Hall, 2008
4th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In a changing and turbulent environment for tourism, Tourism - Principles and Practice offers the reader the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as growing concern for climate change and the maturing response of tourism to the safety and security of tourists.
目次
Guided tour
Case matrix
Authors and contributors
Preface
Publisher's acknowledgements Abbreviations
An Introduction to Tourism
Part 1 Tourism Demand
1 Managing Tourism Demand
2 Tourism Consumer Behaviour
3 Measuring Demand for Tourism
4 Tourism Demand Determinants and Forecasting
Part 2 The Tourism Destination
5 The Economic Impact of Tourism
6 The Environmental Impact of Tourism
7 The Socio-cultural Impact of Tourism
8 Sustainable Tourism
9 Tourism and Development Planning
10 Tourism under Crises
Part 3 The Tourism Sector
11 Attractions
12 Accommodation
13 Intermediaries
14 Transportation
15 Public Sector and Policy
16 Destinations
Part 4 Marketing for Tourism
17 Managing Marketing for Tourism
18 Marketing Planning
19 Marketing Mix Applications
20 Information Technology in Tourism
Part 5 Tourism Futures
21 The Future of Tourism
Glossary
Index
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