Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg

Author(s)
Bibliographic Information

Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg

Oliver Gassmann, Philipp Sutter

Hanser, c2008

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Note

"Zühlke empowering ideas"--Cover

Includes bibliographical references (p. [323]-326) and index

Details
  • NCID
    BA89179508
  • ISBN
    • 9783446414815
  • Country Code
    gw
  • Title Language Code
    ger
  • Text Language Code
    ger
  • Place of Publication
    München
  • Pages/Volumes
    viii, 344 p.
  • Size
    24 cm
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