A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs

著者

• Sophonthummapharn, Kittipong

書誌事項

A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs

Kittipong Sophonthummapharn

（Studies in business administration, ser. B, no. 65）

Umeå School of Business, Umeå University, 2008

注記

Bibliography: p. 229-246

詳細情報

• NII書誌ID(NCID): BA89220645
• ISBN:
  • 9789172646230
• 出版国コード: sw
• タイトル言語コード: eng
• 本文言語コード: engtha
• 出版地: Umeå, Sweden
• ページ数/冊数: 273 p.
• 大きさ: 24 cm
• 分類:
  • NDLC : DH411
• 件名:
  • FREE : Kundrelationer. sao
  • FREE : Informationsteknik. sao
  • FREE : Marknadsföring via Internet. sao
  • FREE : Små- och medelstora företag. sao
  • FREE : Techno-relationship innovations
  • FREE : Internet marketing
  • FREE : Adoption model
  • FREE : Electronic Customer Relationship Management (eCRM)
• 親書誌ID:
  • BA89220372