A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs

Author(s)

• Sophonthummapharn, Kittipong

Bibliographic Information

A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs

Kittipong Sophonthummapharn

（Studies in business administration, ser. B, no. 65）

Umeå School of Business, Umeå University, 2008

Note

Bibliography: p. 229-246

Details

• NCID: BA89220645
• ISBN:
  • 9789172646230
• Country Code: sw
• Title Language Code: eng
• Text Language Code: engtha
• Place of Publication: Umeå, Sweden
• Pages/Volumes: 273 p.
• Size: 24 cm
• Classification:
  • NDLC : DH411
• Subject Headings:
  • FREE : Kundrelationer. sao
  • FREE : Informationsteknik. sao
  • FREE : Marknadsföring via Internet. sao
  • FREE : Små- och medelstora företag. sao
  • FREE : Techno-relationship innovations
  • FREE : Internet marketing
  • FREE : Adoption model
  • FREE : Electronic Customer Relationship Management (eCRM)
• Parent Bibliography ID:
  • BA89220372