Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy

Author(s)

• Fifield, Paul

Bibliographic Information

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy

Paul Fifield

Butterworth-Heinemann, 2008

1st ed

• : pbk

Note

Includes index

Details

• NCID: BA89246434
• ISBN:
  • 9780750686310
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Tokyo
• Pages/Volumes: xxviii, 599 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Planning
  • LCSH : Strategic planning