Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy

著者

• Fifield, Paul

書誌事項

Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy

Paul Fifield

Butterworth-Heinemann, 2008

1st ed

• : pbk

注記

Includes index

• NII書誌ID(NCID): BA89246434
• ISBN:
  • 9780750686310
• 出版国コード: ne
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Amsterdam ; Tokyo
• ページ数/冊数: xxviii, 599 p.
• 大きさ: 25 cm
• 分類:
  • DC22 : 658.802
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Planning
  • LCSH : Strategic planning