The Penguin dictionary of marketing
Author(s)
Bibliographic Information
The Penguin dictionary of marketing
（Penguin reference books, . Reference/media/culture）
Penguin, 2009
- : pbk
- Other Title
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The Penguin dictionary of marketing : the ultimate guide for marketers everywhere
Dictionary of marketing
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Description and Table of Contents
Description
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
by "Nielsen BookData"
