Public relations in schools
著者
書誌事項
Public relations in schools
Pearson Merrill Prentice Hall, c2008
4th ed
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
With chapter contributions by leading expertsPublic Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.
Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.
目次
Chapter 1 School Public Relations: A New Agenda
Chapter 2 Changes in Society and Schools
Chapter 3 Public Opinions and Political Contexts
Chapter 4 Legal and Ethical Aspects of Public Relations
Chapter 5 Social Dimensions of Public Relations
Chapter 6 Public Relations in a Communication Context
Chapter 7 Programming in Public Schools
Chapter 8 Programming in Private and Nontraditional Public Schools
Chapter 9 Building Effective Public Relations Plans
Chapter 10 Community Relations
Chapter 11 Media Relationships
Chapter 12 Collecting and Analyzing Decision-Oriented Data
Chapter 13 Developing and Executing a Successful Funding Campaign
Chapter 14 Responding to Crisis
Chapter 15 Evaluating Public Relations Programs
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